Daniel Kahnemann, Nobel Laureate,
on our investment methodology, 2015

You have quantified the impact of behavior, which you can use in investing. It’s smart.

The risk hiding in plain sight
  isn’t financial.
  It’s human.

Markets aren’t moved by numbers alone.

They’re driven by belief, emotion, and stories.

That’s a risk most portfolios miss – because they don’t know how to measure it.

We've solved this problem by putting a number to this risk. We call it the h-factor.

It’s a risk score that identifies the overpriced stocks (what we call the losers) in a portfolio.

Don’t try to pick the winners.
 Aim to avoid the losers.

Many active managers chase stories. While passive investors own everything.

There’s a smarter path.

At New Age Alpha, we use actuarial logic to sidestep the noise.
We don’t try to predict the next winner.
We systematically avoid the losers.

It’s not about prediction. It’s about discipline.
And it’s how we give alpha a fighting chance.